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What ONE Thing Should You Tackle First to Boost Your Business Online?
📣 Get a Simple Marketing Plan in Place
✓ You’re overflowing with ideas but lacking a clear plan.
✓ Right now, you’re doing bits of everything without consistency.
✓ Start by choosing one platform to focus on, post once a week, and repurpose content you already have. Simple steps that make marketing feel lighter.
Where you’re at right now:
You’ve got so many ideas. Maybe even a running list in your phone or a notebook packed with scribbles. One day you’re trying to post on Instagram, the next you’re fiddling with a blog draft, then you get inspired to start an email list… but nothing ever feels finished or consistent.
Right now, your marketing probably feels like this:
You post in bursts of energy when inspiration hits, but then disappear when life and business get busy.
You second-guess everything: “Is this even the right platform for me? Is anyone paying attention?”
You spend time creating, but you’re not sure it’s actually moving the needle toward more leads or sales.
Instead of feeling confident, marketing often feels like guilt. Yet another thing you should be doing, but don’t have the time or energy for.
And friend, that’s exhausting. No wonder you feel stretched thin.
But here’s the truth: this isn’t failure. This is what it looks like when a passionate business owner is trying to figure things out while juggling everything else. It shows that you care about showing up. You just haven’t found the system that makes it sustainable yet.
👋 Hi, I’m Kate Malcolm!
Founder of Bloom Digital. Website Design and Digital Marketing whizz.
After moving from England to Canada in 2017, I built my own online brand from scratch: launching a course, hosting a Top 10 podcast, even going viral on social media!
Along the way, I discovered my joy: Turning the techy, overwhelming parts of business into something simple, creative, and fun.
Today, I help small business owners finally feel confident, supported, and excited to grow online.
Here’s your pep talk:
First off, huge pat on the back for even being here. 🎉
The fact that you took this quiz means you’re self-aware enough to know there’s room for growth… and that already puts you miles ahead. Don’t forget how far you’ve come in building your business. It’s worth celebrating!
Now let’s talk about marketing. I know the word alone can feel heavy(!) Like this big, messy thing that everyone else seems to have figured out but you. But here’s the truth: marketing doesn’t have to be complicated, and it doesn’t have to drain you.
What you actually need isn’t more “content ideas” or another trendy platform to keep up with. What you need is a simple path that makes sense for your business and feels good to follow. Once you have that, the whole game changes.
It can automate huge parts of your business. Nurturing leads, building trust, and even making sales ‘while you sleep.’
It takes the pressure off the platforms you don’t love, and lets you focus on the ones you actually enjoy.
It makes showing up fun again, because you know exactly who you’re talking to and how to attract the right people for you.
And the best part? Once you’ve got a simple, doable plan in place, you’ll finally have the breathing room to show up consistently, without second-guessing yourself… and dare I say, even enjoy it.
So if you’ve been procrastinating or beating yourself up about “not doing enough,” let’s just take that weight off your shoulders right now. You’re not behind. You’ve already built so much, and this is simply the next step to helping more of the right people find you.
Let’s get them as excited about your offerings as you are.
Get Started
Here are 3 easy things you can do this week to start bringing order to the chaos:
1.
Choose One Platform to Focus On
Right now, you might feel like you “should” be everywhere: Instagram, TikTok, LinkedIn, Pinterest, blogging, emails… It’s exhausting just to list them.
👉 But my advice? You don’t need to be everywhere. You just need to show up consistently in one place where your ideal customers already hang out.
If your audience is visual and loves storytelling: Instagram.
If they’re more professional: LinkedIn.
If you want to build long-term relationships: Email.
Pick your platform and commit to showing up once a week. That’s it. Simple, sustainable, and way more effective than spreading yourself thin.
2.
Repurpose Your Content
You don’t have to start from scratch every time you post. That blog post you spent an hour writing? Pull out three quotes and turn them into Instagram graphics. That FAQ you answered for a client? Turn it into a short LinkedIn post. That Instagram caption that did well? Copy and paste it into an email.
Repurposing saves you time and gives your audience multiple ways to connect with your message. Instead of constantly chasing new ideas, you’re letting your best ones shine in more than one place.
3.
Create a Content Theme
Staring at a blank page and thinking “What should I post?” is the worst. Content themes give you a repeatable structure so you never have to start from scratch. Think of them like categories you rotate through.
👉 For example, if you’re a wellness coach:
Mondays: Quick tips
Wednesdays: Client stories
Fridays: Behind-the-scenes
That’s three buckets. Easy, repeatable, and flexible enough to mix things up when you want.
By setting themes, you take away the guesswork, and your audience starts to recognize and look forward to your rhythm.
How I Can Help
This is exactly what my 3-Month Digital Marketing Jumpstart was designed for. Together, we’ll create a simple, actionable plan that works for your business, with clear steps, ready-to-go templates, and strategies you can actually stick to.
No tech. No overwhelm. Just a straightforward path that gives you confidence and frees up your time.

I would highly recommend Kate to anyone looking to expand their business. She is knowledgeable, approachable, and delivers outstanding results. - Shannon B., Sweetroot Holistic Health
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I gave Kate a vision and she executed it perfectly. Highly recommend her for building your dream site! - Chelsea M., MVMT Health + Wellness
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Kate’s dedication, creativity, and technical expertise make her an invaluable asset to any team. - Dennis G., Devant Group
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I would highly recommend Kate to anyone looking to expand their business. She is knowledgeable, approachable, and delivers outstanding results. - Shannon B., Sweetroot Holistic Health • I gave Kate a vision and she executed it perfectly. Highly recommend her for building your dream site! - Chelsea M., MVMT Health + Wellness • Kate’s dedication, creativity, and technical expertise make her an invaluable asset to any team. - Dennis G., Devant Group •
READY FOR MORE?