Digital Marketing
for Small Business
Build a marketing system that keeps bringing the right people to your business. Even when you're busy running it.
Your marketing should feel supportive. Not like another full-time job.
If you've ever wondered, "What should I post today?" - I want to help.
Instead of relying on social media alone, let's build a smarter marketing system that uses your website, SEO, email marketing, blogs, and other evergreen strategies that continue bringing people to your business over time.
So your marketing keeps working… even on the days you're too busy to think about it.
Here's what that could look like...
Instead of wondering what to post every morning, imagine if...
âś” People found you through Google or YouTube months after you published something.
âś” Visitors downloaded a helpful free resource from your website and instantly got to know you and your expertise.
âś” New subscribers automatically received a warm welcome email introducing your business.
âś” Your website quietly built trust while you focused on serving clients.
âś” You had a clear marketing plan instead of constantly starting from scratch.
Marketing Support, Your Way
The Digital Marketing Jumpstart
No two businesses are the same, so neither is this package.
The goal is simple: to leave you with a clear marketing system that attracts the right people, builds trust, and supports your business long after the project is finished.
This might include…
Audience research to understand your ideal clients
Website review with strategic improvements
Keyword research and SEO recommendations
A “lead magnet" people actually want
Landing page design
Email sign-up and automation
Content ideas based on real searches
Workshop or event strategy
Marketing roadmap
Starting at $1,500
Pick-and-Choose Marketing
Built around your goals and budget.
Targeted help with SEO, email marketing, or content, so you can focus on the pieces that matter most right now, without committing to a full strategy package.
“I had an idea of what I was expecting from Kate, but what she delivered was WAY beyond what I could have hoped for.
I was completely blown away by Kate’s Digital Marketing Jumpstart program for my chiropractic practice. She helped me choose a specific project to work on that was fun and impactful for the community.
She took so much work off my hands so I could focus on the work that only I could do - and better digital marketing has had a huge impact on increased engagement and sales, so thank you!
_
Dr. Shawna Dingman, Elevate Women’s Health Centre
FAQs
Let’s see if I can help…
-
If you're tired of wondering what to post, where to focus your time, or whether your marketing is actually making a difference, this is a great place to start.
Together, we'll create a marketing system that's built around your business, so you can spend less time guessing and more time actually running your day-to-day.
-
This isn't a “one-size-fits-all” marketing plan or template.
Every business is different, so we'll focus on what makes the most sense for yours. Instead of handing you a list of recommendations, I'll help you put the right pieces in place so you leave with a marketing system that continues supporting your business long after the project is finished.
-
I'll do the heavy lifting, but your input is still important.
You'll share your goals, answer questions about your business, and review key decisions along the way. I'll take care of the strategy, setup, and implementation, keeping the process as simple and stress-free as possible.
-
Every business is different, so I can never promise specific results or timelines.
That said, many clients start noticing positive changes within the first few months as their marketing efforts begin to work together.
For example, after implementing a new marketing strategy and workshop campaign, one client saw appointments increase by 27% and revenue grow by 24% over the following months.
The goal isn't a quick marketing win. It's building a system that continues supporting your business long after the project is complete.
-
Ideally, yes. This package works best when we have a website to build from.
If you don't have one yet, or it needs a complete refresh, we can chat about starting with a website project first before building your marketing strategy.
-
Absolutely.
Some businesses leave with everything they need, while others like ongoing support as their business grows. We can decide what makes the most sense for you once your Jumpstart is complete.
-
If you're a small business looking for a clearer, more sustainable way to market yourself, probably!
Every recommendation is tailored to your business, your goals, and your audience, so no two Jumpstarts look exactly the same.
-
Yes! If spreading the investment over a few payments would make things easier, just let me know, and we can chat about the options.
-
It all starts with a free discovery call (book yours here)
We'll chat about your business, what's working, what's feeling frustrating, and where you'd like to go. If the Digital Marketing Jumpstart feels like the right fit, we'll map out the next steps together.
👋 Hi, I’m Kate Malcolm!
With 12+ years of marketing and design experience, and a proven track record with digital products, I’m now on a mission to help other small business owners make an impact online.
Since moving to Port Perry, ON from London, England in 2017, I’ve built a successful online brand, community, Top 10 podcast, and digital course - and gone “viral!” multiple times across social media platforms.
Today, I want to give others the confidence and technical knowledge to successfully launch their ideas into the world.
Let’s work together.