Let’s make sure your website, emails, and content work as hard as you do.
Digital Marketing
for Small Business
You’re a small business owner with a never-ending list of ‘to-do’s. You’ve tried juggling your website, social media, and email marketing, but it all feels a little… meh.
Maybe your website’s not converting, or your social media posts are getting crickets. Trust me, you aren’t alone.
So many other entrepreneurs are in the same boat:
Trying to do it all and feeling overwhelmed.
What is Digital Marketing and Why Does it Matter for Small Businesses?
Digital marketing is all about using online tools (like your website, social media, email, and search engines) to connect with potential customers.
For small businesses, it’s a game-changer.
It helps you reach more people for less money than traditional marketing. Whether it’s showing up on Google, chatting with followers on social media, or sending helpful emails, online marketing puts you right in front of those who are most likely to buy. Without it, you’re missing out on huge opportunities to grow!
Digital Marketing doesn’t have to be overwhelming.
… but I get it, as a small business owner, you’re juggling so many things that marketing can easily slip through the cracks.
My simple Digital Marketing Jumpstart is here to help you stop guessing and start growing.
This is your go-to 3-month plan that includes website tweaks, lead-generation ideas, and ready-to-send email campaigns, helping you increase visibility, build stronger customer relationships, boost sales, and so much more.
Who’s This Package For?
If you identify with any of these, you’re in the right place:
👊 The Overwhelmed Business Owner
You’re juggling your website, social media, and email marketing all on your own and feeling like there’s just not enough time in the day.
👊 The Underperforming Website Owner
Your website isn’t converting visitors into customers, and you’re not sure where to start to fix it.
👊 The Struggling Strategist
You want a clear, actionable marketing plan but feel stuck or overwhelmed by all the options and don’t know where to begin.
👊 The Lead Seeker
You know you need more leads, but your current efforts aren’t attracting the right prospects or converting them into loyal customers.
What’s Included?
1-hour Strategy Call
This isn’t just a consultation with me; it’s a deep dive into your business goals, your ideal customer, and how we can ensure people are as excited about your offerings as you are.
I LOVE this stage!
Customer Journey Mapping
Ready to truly understand your audience?
We’ll kick things off by gathering valuable feedback from your target clientele, creating detailed buyer personas, and mapping out your customers' journey from start to finish.
You’ll know exactly who you’re speaking to, and will be able to deliver more value and connect with customers in a meaningful way.
Website Review + Optimization
Next, I’ll spend time reviewing your current website.
I’ll check that it’s set up to turn visitors into customers and that it’s SEO-friendly.
From tweaking your SEO to making sure your site is easy to use and looks great on mobile, we’ll fix anything that's stopping your website from bringing in leads and making sales.
Tailored 3-Month
Digital Marketing Strategy
A comprehensive, step-by-step plan to get your digital marketing efforts off the ground and aligned with your business goals. It’ll include:
✓ Email Marketing:
I’ll help you create a simple email marketing system that attracts your ideal customer, builds trust, and drives sales - All on autopilot.
✓ Blog Post, Video + Lead Generation Ideas:
You’ll receive a list of topics and a content creation action plan designed to attract your ideal customers. Backed by solid keyword research, you’ll have the peace of mind that you’re creating content that will rank on Google and that people are actively searching for.
✓ Educational Event Planning:
You have expertise to share, and people buy from people they relate to. Don’t miss the opportunity to meet your customers face-to-face via virtual or in-person events. We’ll set up a virtual workshop, webinar, or demo to gather email addresses or plan specialised in-person events to get your name out there in your local community.
👋 Hi, I’m Kate Malcolm!
With 12+ years of marketing and design experience, and a proven track record with digital products, I’m now on a mission to help other small business owners make an impact online.
Since moving to Port Perry, ON from London, England in 2017, I’ve built a successful online brand, community, Top 10 podcast, and digital course - and gone “viral!” multiple times across social media platforms.
Today, I want to give others the confidence and technical knowledge to successfully launch their ideas into the world.
Let’s work together.
Ready to grow your online reach?
Let’s finally get your business the attention it deserves.
The Digital Marketing Jumpstart
Investment:
$1,500 CAD
Or get in touch here 👇
Have a question?
Let’s see if I can help…
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The Digital Marketing Jumpstart includes a 1-hour consultation with me, a full website review and optimization, a detailed customer journey map, a 3-month digital marketing strategy (covering email marketing, blog content, social media tactics, and lead generation), content ideas with keyword research, and event planning. You’ll have a clear plan and all the tools you need to boost your digital marketing without the stress.
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This package is perfect for small business owners who are overwhelmed by digital marketing and want a clear, actionable plan for growth. If you’ve been struggling to get your marketing working for you or feel like you’re doing too many things without seeing results, this package will help streamline and focus your efforts.
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Not at all! While you’ll need to implement the strategies and content we create together, I’ll provide clear guidance, templates, and the support you need to make the process as smooth as possible. Think of it as a done-with-you service! I'll help set everything up, and you'll have the tools to keep things running with ease.
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While digital marketing takes time to build momentum, you can expect to start seeing results within the first few weeks as we optimize your website, start running targeted email campaigns, and engage your audience on social media. The full impact will be more visible by the end of the 3 months, as your audience grows and your marketing strategies begin to deliver consistent results.
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Yes, it’s best if you already have a website and some form of social media presence. However, if you're starting from scratch or need help setting these up, we can discuss how to integrate them into the strategy. This package is designed to optimize what you already have and ensure it's working to its fullest potential.
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Absolutely! After completing the 3-month Jumpstart, we can continue working together for ongoing digital marketing support, additional campaigns, or to fine-tune and optimize strategies further. I’m here to help your business grow, whether for a one-time project or long-term support.
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Yes, this package is tailored to small businesses across various industries. Whether you're a retailer, service provider, coach, or consultant, we’ll adjust the strategy to fit your business goals, audience, and marketing needs.
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This package focuses on simplicity and clarity, giving you a step-by-step plan that’s easy to follow. It’s designed for small business owners who are tired of the overwhelm and need practical, actionable strategies that drive results without needing to be a marketing expert.
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It’s simple! Just reach out and book your free strategy call by clicking here. From there, we’ll chat about your business goals and how I can help you grow. After that, we’ll dive right into the Digital Marketing Jumpstart process. I can’t wait to hear from you.