Digital Marketing
for Small Business
Understand what your audience wants, and build a system that attracts them on autopilot.
Your marketing should feel supportive. Not like another full-time job.
That means less pressure to constantly post on social media… and more focus on evergreen strategies like blogs, events, SEO, and email marketing that bring the right people back to your website.
The result is digital marketing that works quietly in the background while you focus on what you do best.
Marketing Support, Your Way
The Digital Marketing Jumpstart
Let’s get inside your audience’s head, so your content finally clicks and buying from you becomes a no-brainer.
✓ Deep-dive audience research
✓ Website review with practical improvements
✓ A bank of content ideas you know people want
✓ A built-for-you marketing system to attract and nurture leads - without you lifting a finger
Starting at $1,500
Pick-and-Choose Marketing
Targeted help with SEO, email marketing, or content, so you can focus on the pieces that matter most right now, without committing to a full strategy package.
Built around your goals + budget
The Digital Marketing Jumpstart
What we’ll work on together…
1. Deep-dive audience research
This is where everything clicks.
We’ll spend time truly understanding your ideal audience: What they’re searching for, what questions they’re asking, what they’re overwhelmed by, and what makes them feel confident choosing someone like you.
2. A bank of content ideas you can always draw from
No more staring at a blank screen wondering what to write!!
Based on our audience research, I’ll help you map out exactly what content to create (from blog posts to emails to website updates) and why each piece matters.
3. Website review with practical improvements
Your website is where buying decisions are made.
I’ll review your site and recommend practical improvements of structure, messaging, SEO, and calls to action. All focused on making it easier for the right people to take the next step.
4. A built-for-you marketing funnel that runs on autopilot
I’ll create one simple system that turns curious visitors into real leads.
Think: a helpful freebie, a quiz, a signup form, and a short email sequence that automatically welcomes new subscribers, builds trust, and gently guides them toward working with you.
The result?
You walk away knowing exactly who you’re talking to, what to say, and how your marketing works together in the background.
FAQs
Let’s see if I can help…
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If marketing feels confusing, or constantly unfinished, this is for you.
The Digital Marketing Jumpstart is designed for small business owners who are tired of guessing, juggling too many tactics, and wondering if they’re “doing it right.”
If you’re ready to stop treating marketing like a never-ending experiment and want a solid foundation you actually understand, this is exactly what we’ll build together.
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This isn’t a generic package or a one-size-fits-all strategy. You get 1:1 support focused entirely on your business, so you finally understand what you’re doing and why it works.
Instead of marketing feeling like this constant, looming task on your to-do list, you’ll have a clear plan, and the peace of mind that everything is set up the right way.
You’ll know that you’re doing everything you can to attract the right customers and grow your business.
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This is a 1:1 collaborative process where I guide the strategy and build one core marketing initiative for you, start to finish.
That means you leave with a fully functioning marketing system already in place, not “just another plan.”
Your role is to provide business insight, make key decisions, and take focused action where needed; while I make sure everything is set up the right way and working to attract your customers.
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While digital marketing takes time to build momentum, you can expect to start seeing results within the first couple of weeks as we engage with your audience. The full impact will be more visible in 3-6 months, as your audience grows and your marketing strategies begin to deliver consistent results.
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Yes, it’s best if you already have a website and some form of social media presence. However, if you're starting from scratch or need help setting these up, we can discuss how to integrate them into the strategy. This package is designed to optimize what you already have and ensure it's working to its fullest potential.
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Absolutely! After completing the Digital Marketing Jumpstart, we can continue working together for ongoing digital marketing support, additional campaigns, or to fine-tune and optimize strategies further. I’m here to help your business grow, whether for a one-time project or long-term support.
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Yes, this package is tailored to small businesses across various industries. Whether you're a retailer, service provider, coach, or consultant, we’ll adjust the strategy to fit your business goals, audience, and marketing needs.
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Yes! I offer flexible payment options to make this investment work for your budget. Just ask during your strategy call and we’ll find something that fits.
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It’s simple! Just reach out and book your free strategy call by clicking here. From there, we’ll chat about your business goals and how I can help you grow. After that, we’ll dive right into the Digital Marketing Jumpstart process. I can’t wait to hear from you.
👋 Hi, I’m Kate Malcolm!
With 12+ years of marketing and design experience, and a proven track record with digital products, I’m now on a mission to help other small business owners make an impact online.
Since moving to Port Perry, ON from London, England in 2017, I’ve built a successful online brand, community, Top 10 podcast, and digital course - and gone “viral!” multiple times across social media platforms.
Today, I want to give others the confidence and technical knowledge to successfully launch their ideas into the world.
Let’s work together.